Attitude change and persuasive communication: understanding recruitment and conversion to sects
DOI:
https://doi.org/10.55414/e9am2c02Keywords:
.Abstract
This paper considers sects as a public health issue. Understanding this requires moving beyond the classical notion that their danger derives from ideology; the problem lies more in their organisation and techniques. From this perspective, they can be addressed by psychology, which has theoretical frameworks suitable for their study.
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